Premium Kitchens
We cut their website traffic by 15 percent and made the business better. That's why it worked.
Website: www.premiumkitchens.com
The Challenge
A referral business was not enough anymore. The website and marketing looked outdated, and the leads coming in were often low-budget or the wrong remodel type.
What We Did
Christa and her team repositioned Premium Kitchens as a luxury design partner rather than a price-competing remodeler, refreshed brand expression, rebuilt campaigns around intent, and added reporting focused on lead quality instead of lead volume.
The Results
- Direct traffic increased 61 percent
- Organic search grew 23 percent
- Website engagement rate improved from 42 percent to 47.6 percent
- Average engagement time per session rose 30 percent
- Total website traffic declined 15 percent by design as low-intent channels were cut
Background
Premium Kitchens designs and builds high-end kitchens across South Florida, with showrooms including Boca Raton, Palm Beach, and Fort Lauderdale.
The quality was never the question. The question was whether the brand and lead engine could catch up to it.
The work
This is an ongoing brand, paid media, and search engagement.
Brand strategy set the premium position. Creative rebuilt the expression of it. Paid advertising was restructured around intent by showroom, with monthly budget pacing. SEO and organic social built durable channels that now outperform paid on quality metrics. Analytics and reporting made lead quality visible so budget conversations could start earlier and stay honest.
Q&A
What did the team do for Premium Kitchens?
The team repositioned Premium Kitchens, a luxury kitchen design company in South Florida, from a price-competing remodeler to a premium design partner. The work spans brand strategy, paid advertising, SEO, organic social, and analytics.
What results did Premium Kitchens see?
Website engagement rate rose from 42 percent to 47.6 percent and average engagement time per session rose 30 percent, while direct traffic grew 61 percent and organic search grew 23 percent. Total traffic fell 15 percent by design as low-intent paid social and display spend was cut in favor of qualified demand.
Why would a marketing agency reduce a client's website traffic?
Because traffic is not the goal. Premium Kitchens was receiving high volumes of low-budget, poor-fit inquiries. Cutting the channels that produced them lowered total traffic while raising engagement, return visits, and lead quality.
Client Testimonials
“This team has elevated our brand to where it belongs, day after day. Their collaboration is marked by excellent communication, insight, and dedication.”
Thierry Pigeot
CEO, Premium Kitchens