<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>ZAMA - Insights</title><description>Practical thinking on brand, content, and growth from the ZAMA team.</description><link>https://wearezama.com/</link><language>en-us</language><item><title>What Boutique Really Means (and Why I Built ZAMA Around It)</title><link>https://wearezama.com/blog/what-boutique-really-means/</link><guid isPermaLink="true">https://wearezama.com/blog/what-boutique-really-means/</guid><description>Boutique isn&apos;t about being small. It&apos;s about senior attention, one connected team, and caring about your brand like it&apos;s our own. Here&apos;s what it really means to me.</description><pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Marketing you can measure: moving past vanity metrics</title><link>https://wearezama.com/blog/marketing-you-can-measure/</link><guid isPermaLink="true">https://wearezama.com/blog/marketing-you-can-measure/</guid><description>Likes and impressions feel good, but they rarely pay the bills. Here is how ZAMA ties creative work to the numbers that actually matter.</description><pubDate>Sat, 02 May 2026 00:00:00 GMT</pubDate></item></channel></rss>